Storytelling That Moves Culture And Mobilizes Change
We don’t just tell stories—we build movements. Witchcraft produces books and cultural campaigns that drive action, spark conversation, and fund frontline organizations. Our work turns social impact into something tangible, engaging, and unforgettable.
The majority of consumers prefer to support causes through meaningful purchases rather than direct donations. Our model makes that possible. We merge storytelling with activism to create books that aren’t just read—they inspire action and make a real difference.
FEATURED PRODUCTION
FEATURED PRODUCTION
Home. Made. is the wild and wonderful memoir of Michael J. Baines, founder of The Man That Rescues Dogs sanctuary in Thailand.
The Man That Rescues Dogs sanctuary was opened in 2017 and currently houses 750+ rescued dogs, and monitors and feeds a further 400 within Bangsaen and Sriracha area.
Home. Made. provided over 10,000 meals for dogs in the first few weeks of launch with the help of campaign influencers, celebrities, partner brands, and activists.
As Seen In
Reviews From Our Partners
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It made me think outside of myself and I want to be a better person like Michael!
Jeff Katz, Celebrity Photographer
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I read it in one sitting, and cried during a few parts. If Michael's story doesn't make you emotional, the dogs certainly will.
Manolo Gonzalez Vergara, Host, Producer, and Restauranteur
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A beautiful and wholesome read that exuded stories from the deepest depths of humanity via the lens of a man who has culminated his quest from an eclectic life, to dedicating himself to the well being of dogs in Thailand.
Mikey Kay, Filmmaker and BBC Investigative Journalist
Step into the world of rescue and rehabilitation with our immersive travel program in partnership with The Man That Rescues Dogs in Thailand. This once-in-a-lifetime experience offers a hands-on opportunity to work alongside a world-renowned rescue team, caring for over 750 dogs while learning about ethical animal welfare and sustainable community impact.
An Immersive Volunteer Experience
Go Behind The Scenes
Go Behind The Scenes
